Selling Your Story Workshop
Uncover the heart of your brand, understand who your perfect customers are, and craft compelling narratives that captivate and convert.
Are you a small local business owner struggling to communicate the essence of your brand to your customers?
This workshop is designed to help you uncover the heart of your brand, understand who your perfect customers are, and raft compelling narratives that captivate and convert.
Armed with this newfound clarity and understanding, you'll be equipped to infuse your website, social media channels, and marketing materials with authentic storytelling that forges genuine connections with your audience. By aligning your passion and values with the needs of your customers, you'll not only attract the right clientele but also cultivate long-lasting relationships built on trust and mutual understanding.
"People don’t buy what you do; they buy WHY you do it. And what you do simply proves what you believe."
(Simon Sinek, Author and Speaker)
Join me in
Selling Your Story: Position your small biz for success!
Your story is the foundation of your marketing. When you build a clear, authentic message, you not only amplify your reach but also inspire customer loyalty and drive sales.
You'll learn how to:
Define Your Identity: Explore what sets your brand apart and uncover the core values that drive your business.
Identify Your Audience: Gain insights into the needs, desires, and pain points of your target customers to tailor your messaging effectively.
Focus on Benefits, Not Just Features: Learn the art of translating product features into meaningful benefits that speak directly to your customers' aspirations and solve their problems.
Once you’ve crafted your story, it’s time to put it into action! You’ll be able to use your new, clear message across:
Your Website
Social Media
Marketing Materials
Print & Digital Ads
Brands with a consistent story across all platforms experience a 23x increase in engagement.
(Source: Forbes)
Ready to clearly communicate your unique story to your customers?
Sign up for the Selling Your Story workshop and discover how to make your story the cornerstone of a thriving farm or artisan brand.
Includes:
50-minute on-demand training to get you going quickly!