3 P’s to Posting
Boost Your Social Media with Personal, Product, and Process
When it comes to social media, knowing what to post can be overwhelming. If you're unsure where to start or how to keep your feed fresh and engaging, using the 3 P's—Personal, Product, and Process—can simplify your strategy.
This method will help you connect with your audience, showcase what you offer, and take them behind the scenes of your business. Let’s dive into each one!
1. Personal: Share Your Story
Your audience is interested in more than just your product—they want to know you. Sharing personal content helps build trust and creates a connection between you and your customers.
What to post:
Your background: Share your journey. How did you start your business? What experiences led you to do what you do today?
Your mission and values: Why do you do what you do? Let your audience in on your purpose. This can help you attract people who align with your values.
Who’s involved: Introduce the people behind the business. Whether it’s your family, team, or collaborators, people love to see the human side of things.
These posts give your brand a personality and allow your followers to connect with the real people behind the products. Sharing your story makes your business feel more relatable and approachable.
2. Product: Showcase What You Offer
Your followers want to know what they can buy from you, and social media is a great way to show them! By highlighting your products and their benefits, you help them understand why they need what you offer.
What to post:
What’s available: Post clear, beautiful photos of your products, whether it's seasonal produce, baked goods, handmade crafts, or anything else you sell. Let people know what’s currently in stock.
What’s new: If you’re introducing a new product or offering a limited-time special, make sure your audience knows. Build excitement around new items.
Where to buy/how to order: Make it easy for your customers to find your products. Post where you’re selling (farmers markets, your website, delivery options) and how they can purchase.
Customer testimonials: Share reviews or feedback from your customers. Social proof builds trust and credibility.
Features & Benefits: Explain what makes your product special. Why should someone choose your product over others? Focus on the quality, uniqueness, and benefits.
By consistently showcasing your products, you’ll remind your audience what you have to offer and keep them engaged with your business.
3. Process: Take Them Behind the Scenes
People are fascinated by how things are made and love learning something new. When you share your process, you’re giving your audience a peek behind the curtain, making them feel like insiders.
What to post:
Behind the scenes: Show what goes into creating your product. Whether it's planting crops, baking, packaging orders, or working in your studio, behind-the-scenes content is always engaging.
Educational tips: Share helpful information related to your product or industry. For example, if you run a bakery, post tips on how to keep bread fresh or the best ways to use certain flours.
How to use your product: Demonstrate the various ways your product can be used. This is especially effective for food businesses—share recipes, meal ideas, or ways to incorporate your product into everyday life.
By posting process-related content, you not only build anticipation for your product but also establish yourself as an expert in your field.
Putting It All Together
The 3 P’s of Posting—Personal, Product, and Process—give you a simple, effective way to create engaging and varied content. By sharing who you are, what you offer, and how you do what you do, you’ll keep your social media feed fresh and interesting while building a deeper connection with your audience. The key is consistency and rotating through these types of posts to give a well-rounded view of your business.
So, the next time you’re planning out your social media posts, just remember the 3 P’s!