Monthly Marketing Checklist for Farmers & Artisans
Marketing your farm or artisan business can feel overwhelming, but with a simple monthly strategy, you can stay consistent and grow your local customer base without stress. This Monthly Marketing Checklist will help you streamline your efforts, ensuring that you stay on track and maximize your sales each month.
1. Start with a Plan (first week of the month)
The key to successful marketing is planning. Dedicate some time at the start of each month to set clear goals and organize your marketing activities. Here’s what to do:
Review last month’s sales and marketing efforts—what worked? What needs improvement?
Set a monthly goal (e.g., increase CSA sign-ups, sell out at the market, grow your email list).
Plan your content: Choose 8-12 post ideas focusing on Personal, Product, and Process.
Schedule key promotions, events, or special offers.
Refresh your website, social media bios, and pinned posts if needed.
2. Stay Consistent on Social Media (weekly tasks)
Social media is one of the best ways to connect with customers and showcase what makes your farm or artisan business unique. Each week, make sure to:
Post 2-3 times per week, rotating between Personal (your story), Product (what you sell), and Process (behind-the-scenes) content.
Share at least 3 Instagram or Facebook stories per week.
Engage with local customers by responding to comments and messages.
Promote upcoming farmers' markets, restocks, or pre-order deadlines.
Share customer reviews or answer frequently asked questions.
3. Email Marketing & Customer Connection (bi-weekly or monthly)
Email marketing is a powerful tool for staying in touch with customers and keeping them informed about what’s happening in your business. Here’s how to use it effectively:
Send an email update at least once a month sharing what’s in season, upcoming events, or special promotions.
Share what’s happening on the farm/biz (your story connects with your audience!)
Highlight a customer story or answer a common question.
Remind past customers to reorder or visit you at the market.
4. Local & In-Person Marketing Strategies
Beyond digital marketing, don’t forget to strengthen your local presence. This includes:
Checking your inventory, signage, and branding for farmers' markets or events.
Connecting with local businesses or partners for cross-promotions.
Planning a customer appreciation event, giveaway, or special deal.
Check your Google Profile: update info, reply to reviews, post an update
Quick Wins: 5-Minute Marketing Tasks
Sometimes, you don’t have a full hour to dedicate to marketing, and that’s okay! Here are some quick but effective marketing actions you can take in just five minutes:
Post a behind-the-scenes photo to your Instagram or Facebook stories.
Answer a customer question in a post or short video.
Engage with 5 potential customers or local businesses by commenting on their posts.
Ask a happy customer for a testimonial.
Stay Consistent & Watch Your Business Grow
Marketing doesn’t have to be complicated or overwhelming. By following this Monthly Marketing Checklist, you’ll keep your marketing efforts simple and effective while consistently growing your local customer base.
Looking for more personalized help? Let’s create a custom marketing plan for your farm or artisan business!